Mobily: Truck Bicycle

Credits & Description:

It’s a worldwide problem that’s extremely prevalent in the Arab World – texting and driving. Using the lock screen common to all smartphones, this series of ads tell a simple, yet effective story of the dangers associated with taking your eyes off the road to unlock your phone – this sends a hard-hitting message that highlights these potential consequences.
Media: Print
Category: Telecommunications
Client: Mobily Saudi Arabia
Agency: Mullenlowe MENA
Country: United Arab Emirates
Executive Creative Director: mark lewis
Creative Director: ZorZi El Hoyek
Art Director: Patrik Khalil
Copywriter: Scott Turner
Account Director: Ziad Ghawi
Post production: Magma Image
Retoucher: Salim Khan
Chief Executive Officer: Mounir Harfouche