Moen: 90 Degree Faucet Print

Credits & Description:

When a jewelry designer is looking for inspiration, a bathroom faucet probably isnât the first thing that comes to mind. But with the launch of Moenâs new global style campaign, this could soon change.

The campaign is based on a simple premise -- just as a statement piece necklace can transform your look, a âstatement pieceâ faucet can transform your bathroom.

To bring this idea to life, Moen and The Martin Agency asked jewelry designers from around the world to submit sketches of statement piece necklaces inspired by Moenâs statement piece faucets.

From these, four metal smith jewelry designers were selected who embodied Moenâs principle of thoughtful design: Sarah Loertscher of Seattle; Gina Pankowski, also from Seattle; Sarah Chapman of Minneapolis; Andrea Blais of Calgary and our director, Johan Perjus of B-Reel, Sweden.

Perjus, along with the Mill NYC, helped bring the idea to life in TV and cinema, literally transforming the necklaces into faucets. The faucets not only served as inspiration for the necklaces but also the design of each bathroom and even the personality of the talent, Noot Seear, further re-enforcing the impact a faucet can have on your bathroom.

Documentaries of the jewelry designers show âThe Making of a Statement Piece,â highlighting the thoughtful design and craftsmanship that went into each necklace, which perfectly parallels the thoughtful design and craftsmanship that goes into each Moen faucet.

Moen also commissioned limited edition pendant sized versions of the necklaces to be used as gifts.

Category: Home appliances & furnishings

URL: http://www.moen.com/statementpiece

Client: Moen

Agency: The Martin Agency

Production: B-Reel

Country: United States of America

Chief Creative Officer: joe alexander

Creative Director: Anne Marie Hite

Associate CD / Art Director: amy Elkin

Strategist: Mike Kelley

Account Director: Carey Ely

Agency Executive Producer: Christina Cairo

Agency Producer: Liza Miller

Account team: Mary McGraw

Account team: Katherine Dorey

Account team: Emily Masters

Production Company: B-Reel, Los Angeles CA

Director: Johan Perjus, B-Reel, Los Angeles CA

Director of Photography: Crille Forsberg

Executive Producer: Susan Rued Anderson

Producer: Ron Cosentino

Where were the spots shot?: Studio, Santa Clarita, CA

Editorial Company: Whitehouse Post, NYC

Editor: Martin Leroy, Whitehouse Post, NYC

Assistant Editor(s): Dan Gutterman

Post Facility: The Mill

Colorist: Damien Van Der Cruyssen

Visual Effects Company: The Mill, NYC

Visual Effects Artists: Angus Kneale: Executive Creative Director at The Mill. Tony Robins: Senior Compositor/Flame artist at The Mill

Audio Post Company: Rainmaker Studios

Engineer: Jeff McManus

Music: Plan8

Principal Actors in spot: Noot Seear

Voiceover talent: Navi Rawat

Additional Print Credits:

Photographer: Amber Gray (Fashion/Necklaces), Lisa Shin (Faucets)

Digital Imaging/Retouching: Julian Bernstein

Print Producer: Jenny Schoehnerr

Retoucher: Jeff Satterthwaite

Studio Artist: Midori Batten

Designer: Todd Hippensteel

Additional Documentary Credits:

Director & Editor: Alec Sutherland

DP: Todd Dossantos

Music: Julian Brau

Jewelry Designers:

Arris Necklace: Sarah Loertscher

90 Necklace: Gina Pankowski

Weymouth Necklace: Gina Pankowski

Rizon Necklace: Andrea Blais