Moen: Motion Sense (print)

Credits & Description:

Category: Home appliances & furnishings

Brand: MOEN Incorporated

Agency: The Martin Agency, Richmond VA

Country: United States of America

NEW MOEN CAMPAIGN LAUNCHES THIS WEEK





The campaign features two of their latest faucet innovations, including the new MotionSense, which launches in retail stores this fall.





The campaign includes two TV spots and corresponding print, all set to launch the week of September 17 in national US markets, including TV placements on HGTV, Food Network and DIY Network and print placements in magazine including House Beautiful and Good Housekeeping.





The creative brings to life Spot Resist Finish, a faucet that resists fingerprints and water spots, and MotionSense, a faucet that turns on with the wave of a hand, no touching required.







The campaign was directed by Parisian artist Sophie Gateau, who brought her unique sense of fashion and style to the work. Gateau is best known for her work on Nike, Ray-Ban and Samsung, as well as her music videos.



Category: Home appliances & furnishings

Client: MOEN Incorporated

Agency: The Martin Agency, Richmond VA

Production: Paranoid US (Los Angeles)

Country: United States of America

Director: Sophie Gateau

Executive Creative Director: joe alexander

Creative Director: Anne Marie Hite

Art Director: amy Elkin

Copywriter: Kristen Dutton

Account Director: Carey Ely

DoP: Christophe Lanzenberg

Editing Company: Lost Planet (NYC)

Agency Producer: Brad Powell

Editor: Charlie Johnston

Photographer: Jeff Satterthwaite (Alice Blue)

Designer: Judd Burnette