MOMA!: LOVE YO MOMA!

Credits & Description:

MOMA! the healthy on-the go breakfasts brand, together with The Red Brick Road launches a new campaign to promote its Bircher Muesli range.
The campaign aims to raise awareness of the challenger brand within the on-the-go breakfast category, communicating the productâs filling, healthy and convenient credentials.
The humorous out of home campaign will feature exclusively in train carriages on busy commuter routes, focusing on brightening monotonous journeys. Parodying the well-known âYo Mommaâ jokes from the 90âs in a fun retro style, headlines like âYo Moma so filling it makes the full English look emptyâ will appeal to young professionals who shop for convenience and pay careful attention to health.
Three ads have been created, each communicating MOMA!âs filling and low-fat attributes under the campaign line, âLove Yo MOMA!â.
Category: Food
URL: http://www.theredbrickroad.com/portfolio/item/moma-print-campaign/
Client: Malcolm McDermott, Brand Manager
Agency: The Red Brick Road, London
Country: United Kingdom
Creative Director: Richard Megson
Creative Director: Matt Davis
Art Director: James Tyler
Copywriter: Libby Middlehurst
Planner: Simon Ringshall
Agency Producer: Sarah Burns
Illustrator: Jonathan Atkins
Illustrator: Adam Bletchly
Senior Account Manager: Emily Pigott