Moms Demand Action/ MDA Print, Digital Groceries Not Guns [image] by Grey Toronto
![Groceries Not Guns [image]](https://fcdn.me/aab/03c/moms-demand-action-mda-groceries-not-guns-image-61ccea5c419c38c0bd12782f30.jpg "Groceries Not Guns [image]")
Moms Demand Action/ MDA: Groceries Not Guns [image]
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Creativity for Good (White Pencil) | Advertising & Marketing Communications - Not for Profit | Wood Pencil |
| Digital Marketing | Integrated Digital Campaigns | Yellow Pencil |
| One Show, 2016 | ||
| Print & Outdoor | Non-Profit - Publications / Publications | Merit |
| Interactive | Non-Profit - Advertising / Advertising | Silver Pencil |
| Public Relations | Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying | Gold Pencil |
| Social Media | Non-Profit - Branded Social Campaign / Branded Social Campaign | Merit |
| D&AD Impact 2016 | ||
| Community | - | Black Pencil |
Credits & Description:
Client: Moms Demand Action for Gun Sense in America
Title: Groceries Not Guns
Category: Public Service Announcement / Corporate Social Responsibility
Agency: Grey Canada / Toronto
Art Director: Logan Gabel, Rob Trickey, Raul Garcia, Jay Melnychuk
Writer: Patrick Scissons, Graeme Campbell, Dave Barber, Sue Kohm
Chief Creative Officer: Patrick Scissons
Production Company: The Field / Toronto, Spy Films / Toronto, Rooster / Toronto, Alter Ego / Toronto, Fort York / Toronto, Apollo Music / Toronto, The Eggplant / Toronto, Married 2 Giants / Toronto, 1one / Toronto
Director: Tamir Mascovici
Producer: Vikki Kuzmich, Terri Vegso, Erica Metcalfe, Jay Gammy, Cherie Sinclair, Hardave Grewal, Merrie Wasson, Marni Luftspring, Carlo Trulli, Samantha Simpson
Agency Producer: Laura Rovinescu, Darlene Remlinger
Creative Team: Biko Franklin, Julie Tremblay, David Marcotte, Kaelem Cahill, Sean Douglas
Creative Technologist: Matt Kantor, Phil Moreira
Digital Artist / Multimedia: Wade Odlum, Mike Bishup
Editor: Paul Proulx, Monica Remba
Music & Sound: Tom Hutch, Daenen Bramberger, Spencer Hall, Adam Damelin, Nathan Handy, Matt Gauthier
Photographer: Eden Robbins, Samy Inyaeh
Kroger grocery stores support a US law that allows people to bring loaded guns in stores. So we turned their own rules against them to make our point.