Monster.com: Jobs. Advice. Fur

Credits & Description:

Title: Advice
Client: Andrew Warner, Vice President Marketing, Europe 

Creative Directors: Paul Jordan / Angus Macadam 

Creatives: Dave Wigglesworth/ Ahmed Ellabib / Ed Redgrave / Chris Russell

Planning Director: Tom Keane

Planners: Rhonwen Lally / Cali Mackrill

Business Director: Ryan Nell

Account Director: Jamie McConville
Monster, the online jobs service, is launching a new pan-European campaign introducing a formidable new character to reinvigorate the brand.
The pan-European campaign is the first work by mcgarrybowen for Monster since being appointed to the business at the end of February this year.
The campaign literally brings Monster to life, as a giant monster - essentially a big, mean, job-getting machine.
The campaign targets a new generation of Millennial job seekers, a generation brimming with ambition, but coming up against the harsh realities of the job market. The campaign aims to reassure Millennial job seekers that, with the power of Monster behind them, nothing can stand in the way of that dream job.
Launching this week, the campaign will run initially in large outdoor formats. In the UK, “Monster” will take over the Waterloo IMAX and the Waterloo Motion digital OOH, as well as full bus wraps around the capital.