Circle Awards 2015 | ||
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Press Craft | Best Art Direction* - Campaign | Bronze |
Agency: Dlkw Lowe
Brand: Wm Morrison Supermarkets Plc
Advertising Agency: Dlkw Lowe
Production Company: Trayler & Trayler
Executive Creative Director(s): Richard Denney, Dave Henderson
Creative Director: Richard Denney, Dave Henderson, Tom Hudson
Creatives: Ben Mccarthy, Seb Housden
Designer(s): Ryan Self, Augusta Lindquist
Photographer(s): Patrice De Villiers
Producer(s): Rowena Houghton
Description (in 100 Words Or Fewer): To Promote Morrisons Christmas Speciality Foods We Created Press Ads With A Difference... That Doubled As A Sheet Of Beautifully Ornate Gift Wrapping Paper. Each Sheet Depicted A Wonderful Design That Was Created Using A Single Food Item. A Separate Gift Label Explained The Unique Story Behind Each Product... Creating A Simple But Effective Christmas Gift From Morrisons To Their Customers.