Motor Accident Commission (MAC): Motor Accident Commission (MAC)

Credits & Description:

Media: Outdoor
Category: Public interest
Client: Motor Accident Commission of South Australia
Agency: kwp! Adelaide
Country: Australia
Director: Roh Smith
Creative Director: Corey Swaffer
Copywriter: Patrick O'Reilly
Art Director: Cristina Muffatti
Producer: Annalise Menzel
Agency Producer: Georgina Toole
Group Account Director: Tristan Glover
DoP: Hugh Miller
Sound Engineer: Scott Illingworth
Line Producer: Anna Bardsley-Jones
Photographer: Sven Kovac
Published: July 2018
Synopsis:
Regional South Australian men are over represented in road crashes, fatality and serious injury figures. They’re not the safer drivers they commonly think, and have an extreme over confidence when they drive alone without their family and friends. So KWP! and the Motor Accident Commission of South Australia set about creating a fully integrated campaign to encourage lone regional drivers to reflect on the lives of those they love, and think about who they’ll leave behind.