Motor Accident Commission (MAC): High

Credits & Description:

The frequency of fatal crashes, where drivers and riders are testing positive to illegal drugs, is increasing on South Australian roads. This campaign via kwp! Advertising aims to combat this disturbing trend, and reduce the overall incidence of drug driving, by educating the public about the time it takes for drugs to pass through their system.
Media: Print
Category: Public interest
Client: Motor Accident Commission of South Australia
Agency: kwp! Advertising
Country: Australia
Creative Director: James Rickard
Art Director: Michael Gagliardi
Copywriter: Matt Minear
Head of Art: Fiona Beauchamp
Senior Copywriter: Corey Swaffer
Account Director: Tristan Glover
Strategist: David O'loughlin
Agency Producer: Georgina Toole
Studio: Nigel Wapper
Studio: Dan Parsons
Retoucher: Limehouse
Account manager: Carmel Alfano