Msd: THE SEVEN DEITIES OF GOOD FORTUNE 2012

Credits & Description:

Category: Healthcare & Prescription Drugs

Advertiser: MSD

Product/Service: AGA (ANDROGENETIC ALOPECIA)

Agency: McCANN ERICKSON JAPAN

Executive Creative Director: Toshiya Mizoguchi

Creative Director: Toshiya Mizoguchi

Copywriter: Isamu Nakamura

Art Director: Isamu Nakamura

Photographer: Mikio Hasui

Illustrator: Kiyoshi Kuroda

Account Supervisor: Atsushi Endo/Masashi Fukushima/Nobuaki Fujii/Yuji Shibayama

Planner: Toshiya Mizoguchi/Isamu Nakamura/Takeshi Amata

Planner: Toshiya Mizoguchi/Isamu Nakamura/Takeshi Amata



English Translation of Main Headlines

Right side

AGA logo

[AGA in Japanese]



Make your dream of having hair come true.



Center picture

Writing on the sail of the ship of the Seven Gods of Good Fortune: Hair



Bottom left of picture, on top of the waves

Please place this ad under your pillow tonight.

You just might dream an auspicious Hatsuyume*.



(*NB. To Japanese people, “Hatsuyume,” or the first dream of the New Year is very meaningful. )



There is medicine to treat thinning hair and hair loss.

Please consult a doctor.

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