MTV Networks: 50 cent

Credits & Description:

50 Cent

New York in May 2000. Curtis Jackson needs to finally make a decision. Rap or crack? In financial terms, there's something to be said for sticking with dealing. He's also taking kids off the streets by doing it. The fact that he’s sending them straight underground, however, bothers him. But nobody wants to hear the songs in which he wants to deal with that it. So, increasingly, he lets his fists do the talking. Until one day somebody answers him with an automatic weapon. He learned how to put up with a lot while in the slammer. But nine bullets are too many, even for him. New York in May 2000: Curtis Jackson opts for rap, with starting capital of 50 cents.



Agency: Jung von Matt/Alster, Hamburg, Germany

Executive Creative Director: Armin Jochum, Götz Ulmer

Art Directors: Angela Bolliger, Johannes Riffelmacher

Copywriters: Jonathan Schröder, Christian Suntinger

Photographers: Stephan Försterling, Marco Pape

Typography: Angela Bolliger, Johannes Riffelmacher