Mullenlowe Group: Desperate Sale

Credits & Description:

Category: Agency Self-Promo
Media: Print
Agency: MullenLowe
Geo: Colombia
Advertising Agency: MullenLowe SSP3, Bogotá, Colombia
Creative Director / Art Director: Roger Paul Gonzales
Creative Director / Copywriter: Jorge Eliécer Pinto
Published: April 2018
Synopsis:
Jorge Eliecer Pinto (aka Pupo) and Roger Gonzales, a creative team from MullenLowe SSP3 Bogotá, introduce, Desperate Sale. A never seen before initiative that offers the Cannes Lions 2018 edition two unique payment methods for their delegate passes: One of their kidneys or their creativity. In case that the festival agrees on accepting the second payment method of this unusual offer, the creative team will commit on doing any advertising needed for the 2019 festival edition.
This desperate offer clearly reflects the team’s love towards creativity and their huge desire to assist to the most important festival on creativity of the world. We hope they can achieve their goal.
Desperate Sale.