Multiple Sclerosis Society/ MS Society: Tug of War

Credits & Description:

Media: Print
Category: Public interest
Agency: Immersion Creative
Brand: MS Society
Geo: Americas, Canada
Multiple Sclerosis turns your body against itself.
Advertising Agency: Immersion Creative, Vancouver, Canada
Creative Director: Mike Catherall
Art Directors: Katie Lapi, Oran Rahmani, Seann Einerssen
Copywriter: Mike Catherall
Photographer: Peter Holst
Design: Katie Lapi
Project Coordination: Suzanne Jay
Photographer: Peter Holst / holstphotographic.com
Makeup Artist: Marie-Helene Babin
Styling: Claudia Da Ponte
Published: May 2013
Short rationale:
With MS, signals from the brain fail to reach the body. This can lead to a sudden loss of movement in the limbs, paralysis, or even blindness. It's a degenerative disease that forces a body to betray itself. The MS Society is fighting to end this condition. And they could use your help. www.mssociety.ca/bc