Musashino Art University Print, Design & Branding Drawing by Hakuhodo Tokyo
Musashino Art University: Drawing
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Graphic Design | Posters (Graphic Design) | Wood Pencil |
| LIA 2016 | ||
| Design | Art Direction Campaign | Silver Winner |
| Design | Poster Campaign | Silver Winner |
| One Show, 2016 | ||
| Design | Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series | Gold Pencil |
| ADC Annual Awards 2016 | ||
| DESIGN | POSTER DESIGN: PROMOTIONAL | Merit |
Credits & Description:
Client: Musashino Art University
Title: Open Up Your Imagination
Category: Education
Agency: Hakuhodo Inc. / Tokyo + Tide Inc. / Tokyo
Art Director: Tatsuki Ikezawa
Writer: Sotaro Akira, Bob Ward
Designer: Keiichiro Kodera, Syuichiro Suzuki, Hidenori Tanaka
Design Firm: Tide Inc. / Tokyo
Art Director Tatsuki Ikezawa
Copywriter Sotaro Akira Bob Ward
Creative Director Tatsuki Ikezawa
Designer Tetsuro Jozaki Keiichiro Kodera Shuichiro Suzuki Hidenori Tanaka
Advertising Agency HAKUHODO Tokyo
Musashino Art University is one of Japan’s most famous fine arts universities. Known by the nickname, “Musabi” the university holds annual open campus events for high school students who are considering the entrance exam. Last year, approximately ten thousand people visited this event. Our ad campaign was conceived to publicize the open campus event and encourage attendance by as many students as possible.
We expressed the intent of the event — opening the university to high school students hoping to attend a fine arts university — and the value a fine arts university provides in opening the power of imagination by designing a three-dimensional poster where different pictures are revealed depending how one opens up the serrated seams.