Category: Recreation, Leisure
Media: Print
Brand: Museo del Holocausto
Agency: FWK
Geo: Argentina
Advertising Agency: FWK Buenos Aires, Argentina
Creative Director: Florencia Font
Art Director: Ray Tasayco
Copywriter: Valentín Lombino
Published: September 2017
Synopsis:
In order to encourage visits to the museum, we used the names of the concentration camps to show that what you did not know how to say it, then, it would still be difficult to pronounce it, because of the pain it would cause.
Get in without knowing how to say it, get out without knowing how to pronounce it.