Museum Of Contemporary Art (Moca): Limited Edition Invitations of Contemporary Art

Credits & Description:

Campaign: Museum Of Contemporary Art Invitations
Client: Museum Of Contemporary Art
Category: Tourism / Travel / Transportation
Agency: Leo Burnett, Toronto
Chief Creative Officer: Judy John
Group Creative Director: Ryan Crouchman
Group Account Director: Allison Litzinger
Account Executive: Maura Kelly
Printing Company: Printed By Somerset
Designer: Ryan Crouchman
Designer: Jeff Watkins
Designer: Man Wai Wong
Creative Director: Lisa Greenberg
Photographer: Mike Tijoe
Copywriter: Steve Persico
Description:
1 of 300: Limited Edition Posters of Contemporary Art
Each of the 300 posters were individually spray painted from 1 to 300 and sent to journalists, collectors, artists, critics and gallerists, inviting them to the museum's first press conference. Rough newsprint and spray paint conveyed the look and feel of Canada's new Museum of Contemporary Art which will transform an old factory into their new home.