My Mall Print Film Noir THE EMPTY CLOSET by Marketway Nicosia

Film Noir THE EMPTY CLOSET
The Print Ad titled Film Noir THE EMPTY CLOSET was done by Marketway Nicosia advertising agency for My Mall in Cyprus. It was released in Sep 2017.
Advertising campaign for My Mall

My Mall: Film Noir THE EMPTY CLOSET

Brand
My Mall
Media
Print
Released
September 2017
Posted
September 2017
Market
Cyprus
Industry
Department Stores & Shopping Malls
Agency
Marketway Nicosia
Creative Director
Alessio Criscuoli
Copywriter
Theofilos Koutroumanis
Art Director
Savvas Demetriou
Copywriter
Savvas Demetriou
Illustrator
Savvas Demetriou
Copywriter
Konstantinos Arkadiou

Credits & Description:

Mid-Season Sale is always the unseen hero. The sale in the year when people don't rely on and don't think of. Still, there's a certain charm to it. An almost romantic or nostalgic sense to it… Just like an old movie; a film noir. Now that the blockbuster season is long gone, Summer, we set out to promote the MYMALL Mid-Season Sale, using this unconventional visual aesthetics.
Each of the series' "posters" give out the atmosphere of a film noir, which at the same time communicate the "stars" of this sale. Agency: Marketway / Publicis
Media: Print
Category: Clothing & footwear
Client: MY MALL, LIMASSOL
Agency: MARKETWAY / PUBLICIS
Country: Cyprus
Creative Director: alessio criscuoli
Art Director / Copywriter: Savvas Demetriou
Copywriter: Theofilos Koutroumanis
Copywriter: Konstantinos Arkadiou
Illustrator: Savvas Demetriou
Post production: Savvas Demetriou
Published: September 2017