My Mall: FIlm Noir - The Missing Socks

Credits & Description:

Mid-Season Sale is always the unseen hero. The sale in the year when people don't rely on and don't think of. Still, there's a certain charm to it. An almost romantic or nostalgic sense to it… Just like an old movie; a film noir. Now that the blockbuster season is long gone, Summer, we set out to promote the MYMALL Mid-Season Sale, using this unconventional visual aesthetics.
Each of the series' "posters" give out the atmosphere of a film noir, which at the same time communicate the "stars" of this sale.
Media: Print
Category: Clothing & footwear
Client: MY MALL, LIMASSOL
Agency: MARKETWAY / PUBLICIS
Country: Cyprus
Creative Director: alessio criscuoli
Art Director / Copywriter: Savvas Demetriou
Copywriter: Theofilos Koutroumanis
Copywriter: Konstantinos Arkadiou
Illustrator: Savvas Demetriou
Post production: Savvas Demetriou
Published: September 2017