Napa Print OVERHEAT by BCP Montreal
The Print Ad titled OVERHEAT
was done by BCP Montreal advertising agency for subbrand: NAPA AUTOPRO (brand: Napa) in Canada. It was released in Feb 2013.
Napa: OVERHEAT
Brand
Media
Released
February 2013
Posted
February 2013
Market
Agency
Photographer
Executive Creative Director
Art Director
Credits & Description:
BCP, Montreal client, NAPA AUTOPRO, specializes in car repair and especially maintenance. They offer seasonal check-up packages designed to keep cars running smoothly and, most importantly, keep them on the road.The print aims to position NAPA AUTOPRO as a preventive solution to more serious car problems.It is based on the insight that drivers often see warning lights appear on their dashboard, but often they don't do anything about it until itâs too late. In our print, we depict a situation cau...
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