Media: Press
Category: Entertainment & leisure
Client: Genevive Adkins
Brand: NATIONAL ARMY MUSEUM
Agency: CPB LONDON
Country: United Kingdom
Creative Director: Jim Eyre
Creative Director: dave newbold
Copywriter: Sarah Shepherd
Head of Art: Hugh Tarpey
Acc Director: Charlotte Thomas
Planning: Emma Banks/ Johnathan Brown
Published: March 2017
Description: To relaunch their museum after a three-year closure, the National Army Museum has created its ‘Open to question’ campaign. Using unexpected stories from the frontline, the Museum looks to reengage the public with its Army, by starting a conversation that is beyond than just questions and answers.
The army's been responsible for many a fashion statement.