National Geographic: A-Z of Endangered and Extinct Wildlife

Credits & Description:

Category: Posters
Advertiser: FOX INTERNATIONAL CHANNELS
Product/Service: NATGEO WILD
Agency: KINETIC SINGAPORE
Creative Director: Pann Lim (Kinetic Singapore)
Art Director: Elen Winata/Pann Lim (Kinetic Singapore)
Illustrator: Elen Winata (Kinetic Singapore)
Copywriter: Eugene Tan (Kinetic Singapore)
Media placement: Poster - Schools And Community Centres - 2 August 2011

Describe the brief from the client
NatGeo Wild, a cable TV channel launched by National Geographic Society, has rich animal-related content and more importantly, champions wildlife conservation. With the posters, the programme aims to reach out to children and inculcate the importance of saving animals where many are fast becoming extinct and critically endangered.

Describe the challenges and key objectives
There needs to be a suitable platform which appeals children, draws the children's interest and make them curious about wildlife conservation.

Describe how you arrived at the final design
The all-familiar A to Z learning poster for children is given a makeover and recreated to feature extinct animals, which future generations are destined never to see, and also endangered animals, which could possibly become extinct in our lifetime.

Give some indication of how successful the outcome was in the market
The posters were distributed and placed in schools and community centres, and were well received by teachers and the young students.