National Geographic Print Planet or Plastic by McCann New York

Planet or Plastic
The Print Ad titled Planet or Plastic was done by McCann New York advertising agency for National Geographic in United States. It was released in May 2019.
Advertising campaign for National Geographic

National Geographic: Planet or Plastic

Brand
National Geographic
Media
Print
Released
May 2019
Posted
June 2020
Market
United States
Industry
Magazines, Environmental & Animal Issues
Agency
McCann New York
Art Director
Lise Skovsted Larsen
Art Director
Antony Rush
Copywriter
Peter Sherer
Copywriter
Noah Benezra
Executive Creative Director
Chris Mitton
Executive Creative Director
Nir Refuah
Chief Creative Officer
Eric Silver
Chief Creative Officer
Tom Murphy
Chief Creative Officer
Sean Bryan

Awards:

ADC Awards 2019
TypographyMagazinesSilver Cube
PhotographyDesign for GoodDesignism
Clio Awards 2019
DirectPrint/MailShortlist

Credits & Description:

Client: National Geographic
Agency: National Geographic / Washington, D.C.
Publisher: National Geographic / Washington, D.C.
Illustrator: Jorge Gamboa
Creative Director: Emmet Smith
Director of Photography: Sarah Leen
Editor: Susan Goldberg
Photo Editor: Vaughn Wallace
Published: May 2019