NATIONAL HEALTH INSURANCE COMPANY - DAMAN: Cupcake

Credits & Description:

Media: Print
Category: Finance & insurance
Client: National Health Insurance Company - Daman
Agency: FP7 Dubai
Country: United Arab Emirates
Paul Banham - Executive Creative Director
Tahaab Rais - Regional Head of Strategic Planning / Creative Strategy Director
Amit Borawake - Art Director, Designer
Spiro Malak - General Manager Business Unit
Erol Salcinovic - Design & Typography
Kuba Skowronski – Finalizing
Deblina Gupta - Account Director
Razan Jalloul - Account Manager
Sameer Islam - Strategic Planning Manager
Serena Mendes - Account Executive
Lijo Matthew - Studio Artist
Published: May 2017
Description: The self-prescription of antibiotics has almost led us into a post-antibiotic era, in which basic infections will be fatal and medicine will be pushed back to the dark ages. According to the World Health Organization, it’s a global crisis more threatening than AIDS.
The overconsumption of antibiotics creates mutated, antibiotic-resistant bacteria that spread from one person to another and get more resilient; eventually, even cuts and common colds will get fatal.
Now, in the UAE, antibiotics are easily available over the counter at pharmacies unlike other parts of the world. And people are guilty of popping antibiotics like sweet treats.
For Daman (a leading health insurance brand), we got people to think twice about popping antibiotics like candy, by creating educational content using the most consumed forms of treats in the UAE: Ice-cream, Doughnuts, Cupcakes.
Each ad encouraged people to know more by visiting damanhealth.ae or calling 800-4-DAMAN.
Print advertisment created by McCann, United Arab Emirates for Daman, within the category: Health.
Don't treat yourself to antibiotics.