National Trust: Make everything else seem smaller, 2

Credits & Description:

Advertised brand: National Trust UK
Brand: National Trust for Historic Preservation
Media: Print
Category: Public interest
Advert title: Make everything else seem smaller
Headline and copy text: Make everything else seem smaller
Advertising Agency: Name, City, Country: Miami Ad School, New York, USA.
Agency website: http://www.miamiadschool.com
Creative Director:
Art Director: Joanna Sjostrand
Copywriter: Carlos Arguello
Illustrator:
Photographer:
Additional credits: Design:
Published: Month, Year: March 27, 2015
Short rationale (optional):
National Trust is a conservation organisation in England, Wales and Northern Ireland.
The brief was to reposition the National Trust as the brand that can rebuild the UK's connection to nature and beauty.
Often, we're unhappy because we are too 'inside our own heads.' Nearly 1 out 5 people in the UK have been diagnosed with anxiety disorders or depression and research indicates nearly 90% of their time is spent indoors.