Natural History Museum/ NHM: Case study

Credits & Description:

Brand UNIVERSIDAD NACIONAL DE COLOMBIA
Entrant HAVAS COLOMBIA MEDELLIN
HAVAS COLOMBIA Medellin, Colombia Entrant Company
HAVAS COLOMBIA Medellin, Colombia Idea Creation
HAVAS COLOMBIA Medellin, Colombia Media Placement
HAVAS COLOMBIA Bogota, Colombia Additional Company
Ignacio Iglesias Havas Worldwide Colombia CEO Havas Group Colombia & Central Latam
Andrés Norato Havas Worldwide Colombia General Creative Director
Jorge Contreras Havas Worldwide Colombia Havas Client Service Director / Havas SE Director
Carlos Sarmiento Museum of Natural History National University of Colombia Client
Jose Luis Rueda Havas Worldwide Colombia Creative Director / Copywriter
Daniel Marin Havas Worldwide Colombia Creative Director
Alma Flórez Havas Worldwide Colombia Creative Director / Art Director
Oscar González Havas Worldwide Colombia Copywriter
Milton Rojas Havas Worldwide Colombia Art Director
Daniela Estrada Havas Worldwide Colombia Community manager
Sara Uribe Havas Worldwide Colombia Community manager
Samuel Tamayo Havas Worldwide Colombia Graphic Web Designer
Walter Gil Mobext Havas Group Digital Creative
Daniel Álvarez Mobext Havas Group Digital Creative
Andrés Losada Havas Worldwide Colombia Agency Producer
Angela Hernández Havas Media Group Communications Specialist
David Gaitán Havas Worldwide Colombia Client Service
Valentine Roche HavasTribu Latam Creative Manager
Daniel Arenas Tello Havas Media Group Global Awards Manager
Colors&Films Colors&Films Case producer
Urania Urania Artist producer
All Awards All Awards Case Producer
Sazky Sazky TM Board Producer

Entry Summary
Deforestation in Colombia is out of control. Between 2015 and 2016, it has incresed by 44%. Than means that more than 440.000 acres of forest and vegetation are gone in just one year, and that is an area twice the size of New York City.
What colombians ignore is that when a tree is cut, an habitat is lost and then animal species are endangered. In Colombia 9 species are very endangered with this situation: Tapir, Jaguar, Toucan, Armadillo, Frog, Titi Monkey, Spider Monkey, Sloth and Andino Parrot will dissapear if this behavior continues.
How can we give this warning to general public and key entities? How can we explain the damage on deforestation is heavily affecting animal ecosystems?
We need to raise awareness in Colombia about deforestation and promote responsible consumption on a budget of $20.000USD, building a solution that attracts people, entities and that can reach national attention.