Nature Valley: Snake

Credits & Description:

Wild animals have to hunt for hours to get one meal, often going weeks without food. And when they do catch something, it’s only one animal – they can only dream of getting two meals in one go. However, with Nature Valley granola bars’ two-bar pouch, nature is giving you two snacks in one go. We highlighted this benefit through a print campaign that demonstrates the unlikelihood of getting two snacks at once when you’re out in nature.
Media: Print
Category: Food
Client: General Mills
Agency: Y&R South Africa
Country: South Africa
Chief Creative Officer: Graham Lang
Art Director: Gareth Owen
Copywriter: Beatrice Willoughby
Agency Producer: Justin Fraser
Studio: Aurora
Illustrator: Lise-Marie Dreyer