Nestle Print Nestle Nutrition Cart by Geometry Global Dubai
Nestle: Nestle Nutrition Cart
Awards:
| Cresta Awards 2020 | ||
|---|---|---|
| Ambient And Experiential | Experiential campaign | Silver |
| Ambient And Experiential | Experiential | Bronze |
| Brand Purpose | Brand Purpose | Bronze |
| Brand Purpose | Brand Activism | Shortlist |
Credits & Description:
Client: Nestle
Agency: Geometry Global
Advertising Agency: Geometry Global MENA, UAE
Chief Creative Officer: Julian Hernandez
Creative Director: Mauricio Sanaiote
Art Director: Anastasia Simone
Art Director: Andre Marchesi
Art Director: Tiago Bastos
Art Director: Maram Ashour
Art Director: Mauro Bisso
Copywriter: Jay Lee
Copywriter: Aliza Siddiqi
Copywriter: Maya El Kai
Copywriter: Tom Norton
Copywriter: Nicolas Garcia
Account Executive: Ishana Tolani, Alaa Nour, Katerina Bazalova
Account Manager: Rola Al Badran ,Haifa Harfouche
Date of Release: 2019-04-01
Country: United Arab Emirates
Synopsis:
Obesity in the Middle East is twice the global rate. It’s often said, healthy habits start at home. The problem is, families cannot eat healthier if they don’t have the right ingredients available to enjoy a balanced diet. So, we turned a kid’s shopping cart into an educational tool, by simply adding colour-coded pouches that mirror the balanced food requirements recommended for children in the UAE. We also partnered with Carrefour and redesigned the supermarket’s wayfinders to match the cart - making it fun and easy for kids to follow a balanced diet.