Netflix Print Hunt on the News by Akqa Sao Paulo

Hunt on the News
The Print Ad titled Hunt on the News was done by Akqa Sao Paulo advertising agency for Netflix in Brazil. It was released in Oct 2016.
Advertising campaign for Netflix

Netflix: Hunt on the News

Brand
Netflix
Media
Print
Released
October 2016
Posted
October 2016
Market
Brazil
Industry
TV Channels/Radio Stations and Programmes, Portals
Agency
Akqa Sao Paulo
Executive Creative Director
Hugo Veiga
Associate Creative Director
Renato Zandona
Executive Creative Director
Diego Machado
Art Director
Augusto Antunes
Copywriter
Raphael Valenti

Awards:

Andy Awards 2017
NewspaperMediaSilver
D&AD 2017
MediaUse of PublicationsGraphite Pencil

Credits & Description:

Advertiser: Netflix, Inc.
Media: Print
Brand: Netflix
Country: Brazil
Campaign: Hunt on the News
Agency: Akqa São Paulo
Executive Creative Director: Diego Machado
Executive Creative Director: Hugo Veiga
Associate Creative Director: Renato Zandona
Copywriter: Raphael Valenti
Art Director: Augusto Antunes
Account Director: Ricardo Honegger
Account Manager: Murilo Candelot
Project Manager: Daniele Wieczorek
Final Art: Celso Costa
Advertising Manager: Tiago Sato
Description:
Narcos Season 2 starts with Escobar’s escape from prison. To gain people’s interest in a series that they already know the ending to, we didn't make a campaign. We made it national news.
To launch it, Newspapers, magazines and TV Networks re-publish their 1992 news about Escobar's escape.