New Balance: Hunter

Credits & Description:

Category: Sportswear
Brand: New Balance
Agency: Atomic
Country: Ireland
New Balance are the official kit sponsor to Athletics Ireland. To launch their sponsorship of the new breed of Irish athletes, we developed a print campaign for outdoor and press photographed by Alex Telfer. Working with the individual athletes, Fionnuala Britton, Karl Griffin, Thomas Barr and Jessie Barr, we identified the single, deeply belief that drives them to excel. These personal mottos became the lines that appear to emerge from within the bodies of the athletes.

Category: Sportswear
Client: New Balance
Agency: Atomic
Country: Ireland
Creative Director: Anne Fleming
Art Director: Stephen Kirwan
Copywriter: Frances O' Rourke
Copywriter: Anne Fleming
Account Director: Patrick Murphy
Photographer: Alex Telfer
Retoucher: The Tank