New York Society for Ethical Culture Print, Outdoor, Case study No More Black Targets [presentation image] by Fred & Farid Paris
![No More Black Targets [presentation image]](https://fcdn.me/348/ccb/new-york-society-for-ethical-culture-no-more-black-targets-presentation-image-2e19c058fc8cf5c43820498dcd.jpg "No More Black Targets [presentation image]")
New York Society for Ethical Culture: No More Black Targets [presentation image]
Awards:
| D&AD 2017 | ||
|---|---|---|
| Crafts for Advertising | Illustration for Advertising | Wood Pencil |
| Clio Awards 2017 | ||
| Public Relations | Product/Service: Cause Related | Silver |
| Brand Design | Public Service: Posters | Gold |
| Cannes Lions 2017 | ||
| Outdoor | Ambient: Non-Standard Indoor Advertising | Silver Lion |
| Eurobest Awards 2017 | ||
| Design | Posters | Bronze Eurobest |
| Outdoor | Non-standard Indoor Advertising | Bronze Eurobest |
Credits & Description:
Agency: Fred & Farid
Client: New York Society for Ethical Culture
Illustrator: Cypha
Illustrator: Buttsup
Illustrator: Rex Chouk
Illustrator: Julien Calot
Illustrator: Denton
Illustrator: Savior Elmundo
Illustrator: Thomas Raillard
Illustrator: Sr.lasso
Illustrator: Brolga
Illustrator: Hektad
Illustrator: Dizmology
Creative Director: Laurent Leccia
Digital Producer: Arthur Gaudrie
Digital Producer: Jim Tran
Agency supervisor: Augustin Zeller
Agency supervisor: François Grouiller
Agency supervisor: Lisa Rosario
Web Designer: Caroline Tang
Agency Producer: Felix Voegrop
Agency Producer: Karim Naceur
Chief Creative Officers: Fred Raillard & Farid Mokart
Editor: Matthew Xu
Motion Designer: Vickie Wang
Developer: Zhiwu Wu
Art Director: Cypha
Art Director: Pamela Jean Tinnen
Art Director: Streetsmartguidenyc
Art Director: Avisualbliss
Art Director: Jcbknyc
Art Director: Billikid
Art Director: Consumerart
Art Director: Yesone
Art Director: Brolga
Art Director: Fkdl
Art Director: Iconic And 2cents
Art Director: Sines
Art Director: B.D. White
Art Director: Gil Goren
Art Director: Gazoo
Art Director: Buttsup
Art Director: Greg Frederick
Art Director: Vinylpopart
Art Director: Daine Carter
Art Director: Mason Eve
Art Director: Damien Mitchell
Art Director: Lane Scarano
Art Director: Zropro
Art Director: Uta Brauser
Art Director: Sacsix
Art Director: Dertism
Art Director: Felipe Echeverry
Art Director: Tats Cru
Art Director: Steven Cogle
Art Director: Thomas Raillard
Art Director: Julien Calot
Art Director: Alice Mizrachi
Developer: Zhiwu Wu
Agency Supervisor: François Grouiller
Agency Supervisor: Lisa Rosario
Art Director: Jenna Krypell
Art Director: Sean Sullivan
Art Director: Zimer
Art Director: Bernadette Delany
Art Director: Castelbajac Creative
Art Director: Fumero
Art Director: Ibn Anderson
Art Director: Vahram Muratyan
Agency Supervisor: Augustin Zeller
Art Director: Michael Hess
Art Director: Adrian Wilson
Art Director: Denton Burrows
Head Of Group Production: Karim Naceur
Producer: Felix Vroegop
Editor: Matthew Xu
Motion Designer: Vicky Wang
Director: Labelle
Singer: Calvin Play
Head Of Tech: Jim Tran
Digital Producer: Arthur Gaudrie
Web Designer: Caroline Tang
Date: June 2017
Description:
Young black men are 3X more likely to be shot by trained shooters than their white peers. A disturbing potential correlation: The most popular target for shooters to learn to use their firearm is a black silhouette. Unconscious bias can be deadly. That is, shooters weren't just faster to fire at black targets;they were more likely to fire at them. This petition seeks to eliminate the use of the most popular target for shooters to learn to use their firearm: a menacing black silhouette.