Cannes Lions, 2015 | ||
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OUTDOOR | BILLBOARDS & STREET POSTERS: FUNDRAISING, DONATIONS & APPEALS, CHARITIES, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES | SILVER - CAMPAIGN |
Spikes Asia, 2015 | ||
Outdoor | Billboards & Street Posters: Charities, Public Health, Safety & Awareness Messages | Silver Spike Campaign |
Young Guns Awards 2015 | ||
Creative - Out of Home Campaigns | Outdoor campaigns (can be a mixture of different mediums) | Silver |
Books have always shaped the people who shape our world. Armed with this insight, Colenso BBDO has created a print and poster campaign for New Zealand Book Council, that reminds people of the power of the written word with the goal of changing how digital natives view great pieces of literature in an online world.
Category: Other
Client: New Zealand Book Council
Agency: Colenso BBDO, Auckland
Country: New Zealand
Creative Chairman: Nick Worthington
Art Director: Scott Kelly
Art Director: Brent Courtney
Copywriter: Ben Polkinghorne
Business Director: Katherine Sliper
Planning Director: Neville Doyle