New Zealand Book Council Print, Outdoor Romeo & Juliet [alternative color version] by Colenso BBDO Auckland

Romeo & Juliet [alternative color version]
The Print Ad titled Romeo & Juliet [alternative color version] was done by Colenso BBDO Auckland advertising agency for New Zealand Book Council in New Zealand. It was released in Dec 2015.

New Zealand Book Council: Romeo & Juliet [alternative color version]

Released
December 2015
Posted
December 2015
Art Director
Art Director

Awards:

Cannes Lions, 2015
OUTDOORBILLBOARDS & STREET POSTERS: FUNDRAISING, DONATIONS & APPEALS, CHARITIES, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGESSILVER - CAMPAIGN
Spikes Asia, 2015
OutdoorBillboards & Street Posters: Charities, Public Health, Safety & Awareness MessagesSilver Spike Campaign
Young Guns Awards 2015
Creative - Out of Home CampaignsOutdoor campaigns (can be a mixture of different mediums)Silver

Credits & Description:

Books have always shaped the people who shape our world. Armed with this insight, Colenso BBDO has created a print and poster campaign for New Zealand Book Council, that reminds people of the power of the written word with the goal of changing how digital natives view great pieces of literature in an online world.
Category: Other
Client: New Zealand Book Council
Agency: Colenso BBDO, Auckland
Country: New Zealand
Creative Chairman: Nick Worthington
Art Director: Scott Kelly
Art Director: Brent Courtney
Copywriter: Ben Polkinghorne
Business Director: Katherine Sliper
Planning Director: Neville Doyle