New Zealand Forest & Bird: Portraits by Predators, 3

Credits & Description:

Agency: Colenso BBDO
Client: New Zealand Forest & Bird
Product: New Zealand Forest & Bird
Media: Portraits by Predators
Country: Ambient / Print / Guerilla
Date Of Campaign: New Zealand
Background: 01.12.2019-01.03.2020
Idea: 2019 saw New Zealand’s largest seed mast in over 45 years. Forests produced a record amount of seed and fruit for all native species. Unfortunately, this food also fuelled plagues of rodents, stoats and possums that kill our birdlife when the food runs out. A recent estimate showed that 26.4m native birds, chicks and eggs are eaten by introduced predators every year.
Results: In partnership with Forest & Bird, we created a series of native bird posters. These posters were printed on the same edible corflute used to detect what predators are prevalent in forest areas. Bird pheromones were applied to the posters to attract predators, and they were left in the New Zealand bush to endure the same attacks our native birds do. The remains were photographed for an arresting OOH campaign.