New Zealand Transport Agency (NZTA) Print Belted Survivors - Willy Carberry by Clemenger BBDO Wellington

Belted Survivors - Willy Carberry
The Print Ad titled Belted Survivors - Willy Carberry was done by Clemenger BBDO Wellington advertising agency for New Zealand Transport Agency (NZTA) in New Zealand. It was released in Feb 2020.

New Zealand Transport Agency (NZTA): Belted Survivors - Willy Carberry

Media
Released
February 2020
Posted
October 2020
Creative Director

Awards:

Cresta Awards 2020
Print, OohSmall format posterGold
CraftOutstanding Photography (any media)Gold
Print, OohPoster/Billboard campaign (2-6 executions)Silver
Caples Awards 2020
Digital B to C-Bronze
Integrated-Silver
PR-Silver
Ambient/Guerilla/Outdoor-Silver
Traditional media-Silver
Not for Profit-Silver
D&AD Awards 2020
DigitalUse of Micro-Talent/InfluencersShortlist
Clio Awards 2019
Print & Out of Home TechniquePhotographyBronze
Out of HomePosterBronze

Credits & Description:

Agency: Clemenger BBDO Wellington
Client: NZ Transport Agency
Product: Road Safety
Title: Belted Survivors
Media: Digital, Outdoor, Print, PR
Country: New Zealand
Date Of Campaign: 14-02-19
Background: Live hard. Crash harder. Staunch young males make up the majority of NZ’s unrestrained crash fatalities. They reckon seatbelts are for kids, the elderly, the weak. It’s an unnecessary accessory that dents their manhood. 40% would’ve survived if they’d been...

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