Newsweek Print, Outdoor Olympic Drunk by Y&R Prague
Newsweek: Olympic Drunk
Awards:
| Clio Awards 2017 | ||
|---|---|---|
| Product/Service | Bronze | |
| Cannes Lions 2017 | ||
| Print And Publishing | Print & Publishing Craft: Art Direction | Silver Lion Campaign |
| Print And Publishing | Print: Corporate Image & Sponsorship | Gold Lion Campaign |
| Golden Drum 2017 | ||
| Press | Media | Golden Drum Grand Prix |
| OOH (out of home) | Media | Silver Drum |
Credits & Description:
Title: Olympic Drunk
Agency: Y&R Prague
Brand: Newsweek
Campaign Name: Some News Need A Week
Country: Czech Republic
Entrant Company: Y&R Prague
Advertising Agency: Y&R Prague
Regional Chief Creative Officer: Jaime Mandelbaum (Y&R)
Creative Director: Dora Pruzincova (Y&R Prague)
Creative Director: Atila Martins (Y&R Prague)
Art Director: Jan Siller (Y&R Prague)
Copywriter: Jaroslav Kratochvila (Y&R Prague)
Photographer: Pavel Hejny (Freelance)
Agency Producer: Tomas Tomasek (Gps Production)
Retouch: Monika Zahem (Freelance)
Chief Creative Officer: Tereza Sverakova (Y&R Prague)
Graphic Designer: Jan Kroupa (Y&R Prague)
Art Director: Viliam Pangrac (Y&R Prague)
Executive Managing Director: Tomas Dvorak (Y&R Prague)
Description:
Some news needs a week.
Creative idea explanation:
To launch Newsweek magazine on the Czech market, we decided to turn its title into a competitive advantage. Unlike fast news sources, Newsweek believes that it’s good to take the time to gather all the necessary information and wait how stories unfold. To dramatise our claim, we picked the biggest events of 2016 that had some surprising development in the course of a week. We used editorial style photography combined with a cardboard cut-out motif of a calendar to the show how the news evolved over time.