Nissan: Whale

Credits & Description:

Nissan. The Crossovers. Big size, slim fit.



A common perception about SUVs is that due to their massive stature they are sluggish, big fuel consumers and incapable of squeezing in traffic. Nissan crossovers defy those kinds of labels. They are perfectly adapted to city life with no compromise in volume and power, yet being easy to handle and agile due to enhanced technology. Our concept was: “the agile titan” and we exploited through suggestive imagery of big, powerful animals that intermingle as the smallest ones (a whale that makes just a drop for a splash or a lion that can squeeze like a cat).



Advertising Agency: Publicis, Bucharest, Romania

Creative Director: Razvan Capanescu

Art Director: Cristian Costea

Copywriter: Carmen Dobrescu

Illustrator: Sorin Sorasan

Digital Artist: Cristian Costea

Published: March 2010