Nobile: Air

Credits & Description:

Category: Retail Services
Media: Print
Brand: Nobile
Agency: Saatchi & Saatchi
Geo: Poland
Advertising Agency: Saatchi & Saatchi IS, Warsaw, Poland
Creative Directors: Rafał Nagiecki, Kamil Bugno
Art Directors: Anna Caban, Bartosz Morawski, Rafał Nagiecki, Kamil Bugno, Mateusz Wisznicki
Copywriter: Kamil Majewski
3D Artists: Anna Caban, Bartosz Morawski
Typography: Ewelina Gąska
Retouch: Kamil Bugno
Account Manager: Anna Borysewicz
Published: March 2018
Synopsis:
The “Tribe” - latest collection of Nobile Kiteboarding line - is inspired by ritual paintings used by tribal communities that affirm and commemorate the spirits of their ancestors: the fearless warriors. It also represents the tribe-like connection between the members of the kiteboarding subculture, who were joined by a shared passion.
KVs idea: To feel uninhibited excitement on board, you need reliable equipment and the right weather. Following that, we've created a series of key visuals, representing elements such as water, sun and air. The elements are created by totems which define special kitesurfing ties with nature and pay tribute to the factors from which kitesurfer is addicted to but cannot influence.
Visuals arranged vertically form one huge totem that provides blessing of all elements (air, sun and water) essential for the kitesurfer.
No need to pray if you can fly.