Norwegian Airlines Print, Outdoor Brad Is Single [alternative version] by Try/Apt Oslo
![Brad Is Single [alternative version]](https://fcdn.me/426/3ee/norwegian-airlines-brad-is-single-be947f5eb48628ba29d6a984ab.jpg "Brad Is Single [alternative version]")
Norwegian Airlines: Brad Is Single [alternative version]
Awards:
| Epica Awards 2016 | ||
|---|---|---|
| Press | Transport & Tourism | Gold - Print |
| Press | Transport & Tourism | Grand Prix Press |
| Humour | Humour | Gold |
| Eurobest Awards 2016 | ||
| Print & Publishing | Print Ad: Print: Travel, Transport & Leisure | Grand Prix |
| Print & Outdoor Craft | Print & Outdoor Craft: Copywriting | Silver Eurobest |
| D&AD 2017 | ||
| Press Advertising | Tactical Press Advertising | Wood Pencil |
| New York Festivals 2017 | ||
| Best Use Of Media | Print: Newspaper | Second Prize Award |
| LIA Awards 2017 | ||
| Use Of Copywriting | Bronze Winner | |
| Travel | Bronze Winner | |
| Cannes Lions 2017 | ||
| Print And Publishing | Print: Travel & Transport | Silver Lion |
Credits & Description:
Agency (& City): TRY Oslo
Creative: Marius Aasen
Creative: Susanne Hovda
Production Company (& City): TRY Oslo
Creative: Marius Aasen
Creative: Susanne Hovda
Graphic Design: Inge Fosseie
Account Manager: Trond Sandø
Project Manager: Ulla Hennum Birkrem
Title: "Brad is single"
Product: Tickets to Los Angles
Advertiser: Norwegian Airlines
Heading: Brad is single.
Subheading: Fly direct to Los Angeles one way from £169.
Description:
Three simple words, addressing what everyone was talking about, using the price point as an active part of the creative execution. It gave people a pretty good reason to travel to Los Angeles, and a good reason to share the ad in social media.
32% sales increase on the route over night
300M media impressions
53,2M earned potential reach in social media alone
890 news articles and blog posts published globally
94% positive sentiment
Brad awareness