Norwegian Organ Donation Organisation: REVERSE OBITUARIES

Credits & Description:

Category Social
Subcategory Print
Entrant agency Saatchi & Saatchi Norway
Client Organ Donation Foundation
Brand Organ Donation
Product/service Organ Donation
Date release 24.10.2014
Other agency ByHands
Creative director Øyvind Waage
Digital designer Eiliv Gunleiksrud
Art director Snorre Martinsen
Account director Patrik Bergfjord
Account director Håkon Fretheim
Account director Rune Sandnes
Account director Nanna Grønli
Art director Kristoffer Reppen
Art director Ola Bagge Skar
Art director Joe Langdon
Aftenposten is the newspaper that prints obituaries in Norway. On Organ Donation Day (Oct 25th), the ad was placed a few pages before the real obituaries. At first glance it looks identical, but looking closer people saw the complete opposite: True stories from and about people who were saved by organ donation. Stories about life instead of death.