Novy Shans: Shelter for homeless animals, 2

Credits & Description:

Category: Pets
Media: Print
Brand: Novy Shans
Agency: ROI Group
Geo: Kazakhstan
Advertising Agency: ROI Group, Almaty, Kazakhstan
Strategist: Mariya Bonetskaya
Copywriter: Zulfina Bashirova
Art Director: Sanzhar Kozzhanov
Account Manager: Svetlana Borissova
Published: October 2017
Description:
The campaign for saving homeless animals from capture and abuse is aimed for citizens of large cities.
The main idea of the promo is to encourage all people not to be indifferent, to show initiative in order to save animals, taking them home or to visit the shelter "Novy Shans" (New Chance).
With the help of visual series we want to bring the idea that the destiny and surrounding of the animal depends on just one action – geniality.
Just one action
Take A Stay Animal Home
One Action Gives A Chance To Live