NSW Government: Get water safe. Not sorry.

Credits & Description:

From Australian agency LOUD an opportunity to keep people from drowning
Media: Print
Category: Government
Client: NSW Government
Client: NSW Office of Emergency Management
Agency: LOUD
Production: 20 Below
Country: Australia
Creative Director: Wellison D'Assuncao
Copywriter: Carolyn Diamond
Art Director: Wellison D'Assuncao
Chief Executive Officer: Lorraine Jokovic
Account manager: Maria Squella
Head of Production: Steven Dube
Description:
The love of water is an expression of Austrailan Culture, however between Christmas and 8th January, 21 people in NSW died in the water. There was no common thread – there were many different activities and amongst the victims were people from all ages, gender, race and religions.
While water is associated with innocent fun and good times, people need to realise that wherever there is water, there is danger. The public information campaign developed by LOUD utilises print, radio, digital and social to raise awareness in the community of the measures people should take to avoid drowning.