Nulon: Project XY

Credits & Description:

Agency: Edge
Client: Nulon
Product: Motor Oils
Title: Project XY
Media: online films, social, POS, digital
Country: Australia
Date Of Campaign: December 2017 to July 2018
Background:
Nulon is a family-owned, independent Australian motor oil brand taking on global competitors like Shell, Castrol and Valvoline who have multi-million dollar budgets and over 100 years of brand heritage passed down through generations.
Idea:
To capitalise on this audience in 2018, Nulon needed to capture consumer data, drive footfall to primary retail partners, and convert to purchase of Nulon products.
Results:
Consumer data was captured with every entry, building a remarketing pool to reach with further social posts and eDMs throughout the campaign.