Nutcase: Dragon

Credits & Description:

for helmet brand Nutcase.
Agency: the community
Chief Creative Officer: Joaquín Mollá, José Mollá
Associate Creative Director: Fernando Reis, Marcelo Padoca
Art Director: Fernando Reis, Guilherme Nóbrega
Copywriter: Marcelo Padoca
Illustrator: Juan Bakea
Account Director: Mike Ridley
Account Executive: Alina Zuniga
Integrated Producer: Robert Hannau
Director Of Studio Services: Thomas Bolger
Manager of creative services: Maru Sokolowski
Brand: Nutcase
Marketing Manager: Meghan Sinnott
Senior Designer: David Kruger
Published: November 2016
Description: The newly launched print and OOH campaign highlights how helmets can be an extension of your personality – and while safety always comes first, it does not mean you need to choose a boring helmet. The scenes of each ad take us back into history, paying tribute to some of the most emblematic helmets in history, like a knight’s armor defending him from a fire-breathing dragon; a deep-sea diver protected from an Octopus; a Roman Gladiator shielded from a Lion; and a Samurai keeping safe from a Ninja. All of the spots include the copy ‘Helmets. Protecting Us Since Ever.,’ a fun add-in given all of the historical references.
Helmets. Protecting us since ever.