Nutcase: Lion [alternative version]

Credits & Description:

for helmet brand Nutcase.
Agency: the community
Chief Creative Officer: Joaquín Mollá, José Mollá
Associate Creative Director: Fernando Reis, Marcelo Padoca
Art Director: Fernando Reis, Guilherme Nóbrega
Copywriter: Marcelo Padoca
Illustrator: Juan Bakea
Account Director: Mike Ridley
Account Executive: Alina Zuniga
Integrated Producer: Robert Hannau
Director Of Studio Services: Thomas Bolger
Manager of creative services: Maru Sokolowski
Brand: Nutcase
Marketing Manager: Meghan Sinnott
Senior Designer: David Kruger
Published: November 2016
Helmets. Protecting us since ever.
Nutcase isn’t your average helmet brand. Their helmets are not only protection but also a fashion statement: Colorful. Fun. Unexpected. So it only made sense to do the same with its communication: Walk away from the scare-tactic strategy of getting people to wear helmets and find a creative, fun way to do so.We decided to pay tribute to some of the most emblematic helmets in history, creating colorful characters and situations that conveyed the importance of the helmet in a lighthearted and fun way.