Odell Brewing Co Print Backstage Approved by Cactus

Backstage Approved
The Print Ad titled Backstage Approved was done by Cactus advertising agency for Odell Brewing Co in United States. It was released in Sep 2017.
Advertising campaign for Odell Brewing Co

Odell Brewing Co: Backstage Approved

Brand
Odell Brewing Co
Media
Print
Released
September 2017
Posted
September 2017
Market
United States
Industry
Beers and Ciders
Agency
Cactus
Chief Creative Officer
Norm Shearer

Senior Art Director
Sarah Berkheimer
Designer
Sarah Berkheimer
Senior Copywriter
Shea Tullos
Creative Director
Jim Morrissey

Credits & Description:

Media: Print
Category: Drinks, alcoholic
Client: Odell Brewing Co
Product: Odell IPA Day
Agency: Cactus
Country: United States of America
Chief Creative Officer: Norm Shearer
Creative Director: Jim Morrissey
Senior Copywriter: Shea Tullos
Senior Art Director / Designer: Sarah Berkheimer
Associate Project Management Director: Jamie Sharp
Account Supervisor: Jon Barnett
Senior Production Artist: Mark Tanner
Published: September 2017
Description:
As the only American-style India Pale Ale (IPA) to win gold medals at the Great American Beer Festival and the World Beer Cup, Odell IPA is seemingly approved by everyone. Coupled with over 10 years of history, it's been the go-to IPA for beer drinkers across the mountain west since the early 2000's.
Cactus’ assignment was to develop a campaign that highlighted the beer's rich history as well as it's approachability. Our solution was simple: highlight all the walks of life who enjoy Odell's IPA on a regular basis. Whether you are a pirate, the Sasquatch or a dive bar connoisseur, you'll be right at home with a cold IPA in hand.
This poster series was displayed at the brewery on 8/3/17, IPA Day.
Backstage Approved