Olfa: Olfa

Credits & Description:

Brand OLFA CORPORATION
Entrant DENTSU INC. TOKYO
DENTSU INC. Tokyo, Japan Entrant Company
DENTSU INC. Tokyo, Japan Idea Creation
BLUECOLOR Tokyo, Japan Production
WASA-BE ADVERTISING Tokyo, Japan Production
Hideto Yagi DENTSU.INC Art Director, Artist
Risa Yoshida bluecolor INC. Artist, Designer
Yuichiro Shinomura bluecolor INC. Artist, Designer
Yoshiyuki Kishi bluecolor INC. Artist, Designer
Rui Okada pris-gris INC. Movie cameraman
Takaya Sakano Freelance Photographer
Maiya Kinoshita DENTSU.INC Copy Writer
Kentaro Osawa Freelance Film Director　
Kazumasa Kobayashi Wasa-be Advertising Inc. Producer
Synopsis
OLFA wanted to use the utility knife to convey the importance of hand crafting to young people. We showed the appeal of OLFA utility knives, which can always make delicate cuts by snapping off the tip of the blade, through the delicate art of paper
Outcome
Over a span of three days, over 3000 people visited the places where the posters were hung, allowing many people to learn about OLFA as a brand of utility knives. At the exhibit venues, visitors were actually able to use OLFA utility knives to try their hand at creating cutout art and enjoy a fun experience.The cutout art was exhibited at a venue in Tokyo where utility knives are also sold. Workshops were also held during the campaign period. For more information, please visit our special site: http://artbythehand.com
Execution
We showed the appeal of OLFA utility knives, which can always make delicate cuts by snapping off the tip of the blade, through the delicate art of paper cutouts. We incorporated beautiful shapes found in nature into our design motifs and cut them out. By hanging posters in spaces where the art was exhibited and printing images of utility knives on both sides, we were able to create a double-sided advertisement. We also created a TV commercial that featured the worlds of light and shadow.
Campaign Description
As technology becomes increasingly advances, fewer young people are creating things with their own two hands. OLFA wanted to use the utility knife to convey the importance of hand crafting to young people. They wanted to create an advertisement that made it easy for people around the world to understand this as well.