Omo Print, Outdoor Tablet Vs Tree by Lowe Vietnam

Tablet Vs Tree
The Print Ad titled Tablet Vs Tree was done by Lowe Vietnam advertising agency for Omo in Vietnam. It was released in Jun 2014.
Advertising campaign for Omo

Omo: Tablet Vs Tree

Brand
Omo
Media
Print, Outdoor
Released
June 2014
Posted
June 2014
Market
Vietnam
Industry
Washing powders & Detergents
Agency
Lowe Vietnam
Illustrator
Mattias Adolfsson
Art Director
Juan Sebastian Otoya
Copywriter
Carlos Camacho Martinez

Awards:

Cannes Lions, 2014
PRESS LIONSMagazine: Household: Cleaning ProductsGold Lion Campaign
OUTDOOR LIONSIndoor Posters: HouseholdBronze Lion Campaign
Spikes Asia, 2014
Print & Poster CraftPRINT: CRAFT: PRINT/POSTER: ART DIRECTIONSilver Spike
Print & Poster CraftPRINT: CRAFT: PRINT/POSTER: ILLUSTRATIONBronze Spike
Epica Awards 2014
PrintHousehold MaintenanceBronze
Cristal Awards, 2014
PRESSHOMESAPPHIRE
Asia Pacific Advertising Festival (AdFest) 2015
PRESS LOTUSBEST OF HOUSEHOLD PRODUCTS & MAINTENANCEGold
OUTDOOR LOTUSBEST OF HOUSEHOLD PRODUCTS & MAINTENANCEGold

Credits & Description:

Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea from Lowe Vietnam acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships. The idea urges parents to reconsider outdoor games by comparing indoor and outdoor forms of play. 'Dirt is Good' even in a modern developed world.
Category: Household, garden & pets
Client: OMO
Agency: Lowe
Advertising Agency : LOWE VIETNAM Ho Chi Minh City, VIETNAM
Country: Vietnam
Executive Creative Director: CARLOS CAMACHO
Copywriter: CARLOS CAMACHO
Art Director: Juan sebastian Otoya
Associate CD / Art Director: Kumkum Fernando
Planner: sajju ambat
Illustrator: MATTIAS ADOLFSSON