Operation Smile: Crocodile

Credits & Description:

BBDO and Proximity Thailand wanted to demonstrate how powerful and beautiful a smile could be on each of their faces to raise awareness and donations. With the help of professional make-up artists, they painted fun and playful characters around their lips and created the campaign "The Painted Smile"


From a smile that no body cares, the Painted Smile gained huge attention from the public.

The public and celebrities started to post photo of themselves hiding their smiles behind cute dolls on Instagram. and put #thepaintedsmile.

Category: Charities & appeals
URL: http://www.OperationSmile.or.th/paintedsmile
Client: Operation Smile Thailand
Agency: BBDO and Proximity Thailand
Production: Film Factory
Director: Sorasart Wisetsin
Director: Apisit Kumphek
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Suthisak Sucharittanonta
Executive Creative Director: chalit manuyakorn
Creative Director: Suthisak Sucharittanonta
Creative Director: chalit manuyakorn
Art Director: Pakorn Inthachai
Copywriter: Suthisak Sucharittanonta
Copywriter: Thasorn Boonyanate
Copywriter: Prachya Wanthanasin
Copywriter: Kanitkorn Srimakorn
Art Director: Suthisak Sucharittanonta
Art Director: Tiabtawan Limjittrakorn
Account Director: Taksina Vasaruchapong
Agency Producer: Jaruda Mungkun