Opinel Print FISH by BleuBlancRouge Montreal

FISH
The Print Ad titled FISH was done by BleuBlancRouge Montreal advertising agency for subbrand: Opinel Knives (brand: Opinel) in Canada. It was released in Nov 2009.
Advertising campaign for Opinel

Opinel: FISH

Brand
Opinel Knives  (Opinel)
Media
Print
Released
November 2009
Posted
November 2009
Market
Canada
Industry
Knives
Agency
BleuBlancRouge Montreal
Copywriter
Mélanie Delisle
Creative Director
Gaëtan Namouric
Art Director
Cyril Drouot
Illustrator
Odrey Veillette
Photographer
Technicolor Studio
Art Director
Julien Conter

Credits & Description:

Category: Home Appliances & Furnishings

Advertiser: ENDORPHINE

Product/Service: OPINEL KNIVES

Agency: BLEUBLANCROUGE

Creative Director: Gaetan Namouric

Copywriter: Melanie Delisle

Art Director: Cyril Drouot/Julien Conter

Illustrator: Odrey Veillette

Photographer: Technicolor Studio

Type Of Ad: Newspaper

Date of First Appearance: Dec 1 2009 12:00AM

Entrant Company: BLEUBLANCROUGE, Montreal, CANADA



English Translation of Main Headlines

The brief: we had to show that OPINEL knives are perfect for precisely cutting anything you want to cook. We illustrated our point by taking two frequently used ingredients in recipes, pork and fish. Using an extreme zoom-in (an atomic one), we helped people understand at a glance that OPINEL is so precise it can slice a molecule in two.