Opinel Print ONE BLADE by BleuBlancRouge Montreal
The Print Ad titled ONE BLADE
was done by BleuBlancRouge Montreal advertising agency for subbrand: Opinel Knives (brand: Opinel) in Canada. It was released in Nov 2009.
Opinel: ONE BLADE
Brand
Media
Released
November 2009
Posted
November 2009
Market
Industry
Agency
Copywriter
Creative Director
Photographer
Art Director
Credits & Description:
Category: Home Appliances & Furnishings
Advertiser: ENDORPHINE
Product/Service: OPINEL KNIVES
Agency: BLEUBLANCROUGE
Creative Director: Gaetan Namouric
Copywriter: Melanie Delisle
Art Director: Julien Conter
Photographer: Varial Cedric
Type Of Ad: Newspaper
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: BLEUBLANCROUGE, Montreal, CANADA
English Translation of Main Headlines
The brief: we had to show that OPINEL knives are the best one to used in anything outdoor’s activities. So to illustrate it, we took its competition, the swiss knife, and cut it with precision in two pieces. And with the line « One blade required » we re-enforced the fact that you don’t need multiple options on a knife to do the job.